Revamp for Lumeo: Smart Home Brand
Catalyst Concepts partnered with Lumeo to redesign their brand identity and optimize their digital presence for conversions. The project involved a full website redesign, new brand visuals, and a strategy shift towards user-centric messaging.
Process
Discovery: Conducted UX audits, stakeholder interviews, and competitor benchmarking.
Strategy: Defined new value propositions and brand voice aligned with tech-savvy homeowners.
Design & Development: Built responsive UI with motion interactions; integrated product walkthroughs and trust-building microcopy.
Testing & Launch: A/B tested CTAs and optimized for conversion across devices.
Outcome
32% increase in online conversions in 90 days
56% boost in organic traffic due to improved SEO and content strategy
Significantly improved brand recall and customer engagement
Positive feedback from both internal stakeholders and external users
