Ecommerce Redesign for Verde Market
We helped Verde Market, a sustainable lifestyle brand, reimagine their ecommerce experience. The goal was to enhance user flow, simplify navigation, and create a brand-forward shopping journey that reflects their eco-conscious values.
Process
Research & Planning: Studied customer behavior, heatmaps, and cart abandonment data.
Wireframing: Built low-fidelity wireframes to test new navigation and filtering flows.
Visual Identity Refresh: Introduced new fonts, a nature-inspired palette, and clean iconography.
Shopify Integration: Replatformed the site on Shopify with custom UI components.
Outcome
48% reduction in cart abandonment within the first 60 days
Stronger brand identity and alignment with sustainability values
Improved product discovery with advanced filtering and category UX
Return customer rate improved by 35%
